Code of Ethics

These Code of Ethics’ Principles express the profession’s recognition of its responsibilities to the public, to clients, to colleagues and to employers. They apply to all CFP Board designees and provide guidance to them in the performance of their professional services.

Principle 1 – Integrity –Provide professional services with integrity.

Principle 2 – Objectivity–Provide professional services objectively.

Principle 3 – Competence–Maintain the knowledge and skill necessary to provide professional services competently.

Principle 4 – Fairness –Be fair and reasonable in all professional relationships. Disclose conflicts of interest.

Principle 5 – Confidentiality–Protect the confidentiality of all client information.

Principle 6 – Professionalism–Act in a manner that demonstrates exemplary professional conduct.

Principle 7 – Diligence–Provide professional services diligently. 

Diligence is the provision of services in a reasonably prompt and thorough manner, including the proper planning for, and supervision of, the rendering of professional services.